I once worked for a CIO that trumpeted the mantra “Think big, start small, scale fast”. Unfortunately, it never seemed to take hold in the organization. People just did not get it or understand what it meant to them.
For some reason, I was thinking about this and it occurred to me that it is the entrepreneurial process and also part of successful projects. Think big, start small, scale fast.
Think Big = You need to have and effectively communicate a vision of what the future looks like and how you (or your project/proposal) can add value and not just incremental value. Without vision, your team will lack direction and enthusiasm.
Start Small = Achieving great things is never done in a day. You have got to get started and demonstrate in a small way how the vision will change the world (or at least your company/division etc.). In addition, a small investment may be worth the risk but greater risk shall not be taken until people understand the vision and how to achieve it. This is also similar to the recent idea “Action Trumps Everything”, take action, see what happens, and then adjust accordingly. It is a growing learning process. (This step is why so many companies fail to innovate.)
Scale Fast = Once the idea takes hold, you need to be able to move quickly to harvest the benefits. If your idea (and its manifestation) can not scale, it will never realize the vision (Think Big). Thus, once it has momentum it has to be free to grow at a rapid pace.
Each step requires special skills. To think big you need to have a vision and articulate that vision to others. The others need to understand it and mentally commit to it. To start small, you need to garner resources to get things moving and take action to validate the vision and demonstrate to the other 95% that the vision is of value. Lastly, to scale fast means you need to expand rapidly by executing without hesitation.
Without these skills IT, or any business function, can not meet the ever changing demands of the marketplace nor develop a competitive advantage.